In the wake of the Energy Intelligence Conference in London and Cripps Leadership Advisors latest London Energy Transition Dinner, Murray Fox reflects on the evolving energy markets and a need for a rebrand, is the rise of nuclear the pragmatic choice for the ‘energy addition’.
As we enter the next phase of the global energy markets, is energy transition now outdated? Instead of replacing traditional sources, the reality is that the world needs more energy—not less. We require an expanding capacity to meet rising demand while continuing to focus on driving clean energy adoption. Do we need a new brand?
Energy security, affordability, and data sovereignty are vital pillars in this shift. As systems become more digital, protecting infrastructure and controlling critical data requires resilience and reliability. At the same time, energy must remain affordable for businesses and consumers to sustain economic growth. Reliable power, secure data, and cost efficiency are driving the next phase whilst policy and red tape hold the reins. Will voters, the ultimate bill payers, create the acceleration needed in the next elections and do all roads lead to nuclear!
Download the full white paper, “The Great Rebrand” to discover what else was discussed at the dinner and how leaders are viewing the energy industry.


